CP Team Truck

With an eye toward building stronger links with end-users, jobbers and distributors, Chicago Pneumatic is hitting the road with its new CP Truck Team. The pilot program includes a Ford F-350 dual axle pickup truck and 24-foot Pace Super-Duty trailer. While CP has provided support to distributor and channel partners in the past using a mobile tech van, the Truck Team concept reflects a new level of support and is the first traveling display devoted to automotive after-market professional tools.Tom Franzwa, a veteran Toledo-based CP product applications specialist, will coordinate the Team Truck's travel schedule. Colourfully decorated with the CP logo and high-profile graphics of the company's pneumatic and electric products, the Super-Duty trailer will visit distributor, jobber, warehouse and large end-user locations throughout the country. The program is aimed at promoting CP’s strengthened product portfolio boosting customer interest and providing a greater level of support for professional technicians. Fully heated and air conditioned, the trailer is equipped with concession-style swing up doors. It quickly converts into a comfortable, fully functioning mobile display and demonstration centre. Inside, to enhance presentations, are a flat panel display, audio system and tool storage area. An onboard power generator and compressor will help in Franzwa’s demos of CP automotive tools. The trailer’s two Skidmore-Wilhelm torque testers are available for showing the performance advantages offered by the CP 7750 Turbo 2.0 and other products.“CP customers are telling me the Team Truck concept is a great idea, they appreciate our increasing visibility and how we’re promoting our products for the automotive market,” Franzwa said. He knows what he’s talking about. Franzwa spent seven years in the air tools repair business before joining Chicago Pneumatic. His expertise extends to tool repair, use and application. CP officials expect the work of the inaugural Team Truck will strengthen the company’s connections to end users and mobile and stationary jobbers. They hope it will evolve into a major builder of the CP brand throughout distribution channels. Depending on response to the first campaign, Chicago Pneumatic will consider sending out additional Truck Teams in the future. Chicago Pneumatic engineers, manufactures and markets a complete line of automotive air tools, cordless tools and electric tools. Founded in 1901, Chicago Pneumatic offers innovation representing the best thinking and design in the market place. As the company enters its second century, CP is rededicating itself to providing the best in design, ergonomics, improved quality systems and increased performance built on a platform of a century of knowledge.